Juewei duck neck due to heavy penalties after the release of a vulgar advertising platform Tencent, Tmall will also be punished

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original title: Juewei duck neck due to heavy penalties after the release of a vulgar advertising platform Tencent, Tmall will also be punished

"taste" vulgar advertising has new progress.

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this article is the Chinese consumer newspaper WeChat public figure

made an administrative penalty decision of 600 thousand yuan after making a decision of $2, respectively, to advertisers, Changsha Flavor Food Marketing Co., Ltd. and advertising agency Changsha Hui Bang Advertising Co., Ltd., in December 26th, the China consumer newspaper was exclusively informed by Changsha Administration for Industry and Commerce:

The

of the Bureau on the same day respectively to the market supervision administration of Shenzhen municipality and Hangzhou District of Yuhang city market supervision and Management Bureau issued a case to the letter, Shenzhen and Hangzhou shall investigate and deal with the illegal advertising publishing platform of Shenzhen Tencent limited and Hangzhou Tmall Network Co. ltd..

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Send a case transfer letter to the Shenzhen market supervision and Administration Bureau

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Send a case transfer letter to the Yuhang district market supervision and Administration Bureau of Hangzhou city

At this point, the advertisers, the advertising operators and the advertising publishing platform on the "taste" of vulgar advertising are all expected to be punished.

vulgar taste marketing annoy

has been verified by Changsha Municipal Bureau of industry and commerce. The official flagship store is Changsha's "Wei Wei" Food Marketing Co., Ltd., which is an agreement with Tmall Tmall Network Co., Ltd., which is an online marketing shop opened on Tmall shopping platform, and

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flavor of the official flagship store screenshot

WeChat public platform is an enterprise network display platform which has been signed by Limited by Share Ltd and Beijing Tencent Cultural Media Co., Ltd.

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Juewei duck neck WeChat public platform

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for promotion in November 11, 2017 promotional activities, Juewei food Limited by Share Ltd in August 20, 2017 and Changsha Juewei Food Marketing Co., Ltd. signed a "cooperation agreement" commissioned by Changsha Juewei food marketing limited in the authorization period for the vast number of public taste WeChat operation and network advertising. Changsha Juewei Food Marketing Co. Ltd. in order to carry out in the Tmall flagship store and WeChat public promotion business, related matters authorized in August 20, 2017 at the same time can taste the food Limited by Share Ltd, a wholly owned subsidiary of Hunan ARUI Food Co., responsible for "double eleven" promotional advertising.

2017 August 31st, Hunan ARUI Food Co. Ltd. and Changsha winpark advertising Limited signed the "advertising design contract" agreed by the release, Changsha winpark Advertising Co., Ltd. is solely responsible for the "double eleven" can taste the Tmall flagship store and WeChat public, and advertising design, advertising costs 300 thousand yuan.

On

11 1, Changsha Hui Bang Advertising Co., Ltd. designed and pushed the Tmall flagship store in the bed with legs and shackles, separated the cartoon images of women with legs and shorts, and distributed "fresh, juicy, and want"? The text for the evaluation of public opinion does not respect women, that the ad is November 2nd on arithmetic, the picture removed;

11 3, Changsha winpark Advertising Co. Ltd. and the Tencent WeChat public platform released by David privacy on the play as the background of the image mosaic and allotted to the couple, the couple tone suggested behavior descriptive text, the advertising launch has caused the network media to a bad review, November 6th, the advertisement down under the pressure of public opinion.

has issued two 600 thousand Yuan fines

, Changsha Industrial and Commercial Bureau, Changsha Juewei Food Marketing Co. Ltd. and Changsha winpark Advertising Co. Ltd. released in different network platform on the Internet advertising picture text kitsch, vulgar, its contents are in violation of the "People's Republic of China advertising law" article ninth (seven) related provisions, should be based on "People's Republic of China advertising law" article fifty-seventh shall be punished.

On the 18 th day of

12, Changsha industrial and commercial bureau issued the administrative penalty hearing notice to Changsha Food Marketing Co., Ltd. and Changsha Hui Bang Advertising Co., respectively, neither of them applied for hearing, but did not submit a statement of defense within the statutory time limit. In December 22nd, the Changsha industrial and commercial bureau issued the administrative penalty decision to the Changsha Flavor Food Marketing Co., Ltd. and Changsha Hui Bang Advertising Co., Ltd., respectively: the two unit was ordered to stop issuing illegal products.


From: 绝味鸭脖因低俗广告被重罚后 发布平台腾讯、天猫也将被惩处
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