editor's note: "net neutrality" (Net Neutrality) is in the network as an application layer on the operating platform of the "non discriminatory interconnection" principle, the network service provider shall not make service difference by adjusting the network configuration, which is equal to all users of the network. In February 2015, the Federal Communications Commission adopted a "neutrality" act of 3 votes and 2 votes. But in the middle of December this year, the Federal Communications Commission abolished the bill with 3 votes in favour and 2 votes against it. Compared with the past, the large Internet technology company has maintained a relatively quiet posture during the abolition of the bill. Joe Pinsker has analyzed this change in this paper.
's recent discussion on network neutrality is just like the topic triggered by many previous events, which is full of various disagreements and various discordant voices. But there is an obvious change in the discussion, which is the relatively quiet attitude of large technology companies to the topic. You know, a few years ago, these technology companies on this issue or argue, outspoken style, that is exactly what has changed?
can be inspired by the development of Netflix on network neutrality. In 2014, Netflix's CEO Reed Hastings strongly condemned the "Internet toll" problem that threatened the status of its "progressive platform". At that time, Netflix and Comcast are like a raging fire fighting (payments to Comcast Netflix in exchange, Comcast will be directly connected to the Netflix server, Netflix can be more smoothly to provide streaming video service for customers, Hastings) in the network neutrality issue, have stood in the position of the necessary support. In 2015, when the Federal Communications Commission (FCC) finally voted on the Internet neutrality act as Netflix hoped, Netflix's representatives had contacted or visited FCC officials for dozens of times.
, but in February 2015, with 3 votes in favour and 2 votes against it, the proposal was abolished by the "neutrality" rule of the Internet, and the vote was abolished in December 12th this year, with 3 votes in favour and 2 votes against it. Obviously, some things have changed. Hastings in a meeting in late May and has said, "we believe that net neutrality is very important, but then said," for us is not so important, because now we have strong enough to reach a deal we want." What he calls "transaction" is a theoretically open transaction after the neutrality act is abolished. That is, Internet service providers (such as Comcast) can collect fees to anyone, such as Netflix, as a reward to speed up their data. According to Bloomberg report, Netflix did submit two documents to FCC on the eve of the vote of the bill, but during that time, the members of Netflix committee did not have any lobbying visits to FCC.What is the progress platform for
? The reality is that Netflix and other large technology companies including Facebook and Google have grown so strong that network neutrality is no longer important to them. They know that their wide and loyal users can protect them, and they don't have to sign any disadvantageous agreements with internet service providers. It's also an impact that they get from the platform that broadband users expect to be able to access at any time. Unlike small businesses lacking such influence, large technology companies, if they want, have enough political influence to fight against policies they do not want.
means that these companies know how much they have grown. When CEO of Netflix complained about the "Internet toll" in 2014, the annual revenue of the company was 5 billion 500 million dollars, and three years later, the annual revenue of the company will exceed two times that of 2014. Georgetown University Center for business and public affairs program director Larry Downes said: "these companies from the standpoint of who to enforce net neutrality or whether network neutrality is not important, because they do not need it, they have to ensure that their content is the best transfer to that power required by the user." Downes points out that it is precisely because of this, you will see that they have not made much effort to fight this time. He said, "you may notice that during the whole process, they are quiet. They seldom speak, or even fight through their industry associations.
is sure that the results of technology companies' voting on this abolition of the net neutrality act do also show discontent. Amazon CTO Werner Vogels tweets said he was "very disappointed", Facebook chief operating officer Sheryl Sandberg said it was "disappointed and hurt", Microsoft chief legal officer Brad Smith also tweeted said the abolition of network neutrality bill will of consumers, enterprises and the whole economy "production
From: 网络中立性法案废除，Netflix 和谷歌立场何在？
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